Which industry does the company operate in?

 Consultancy

Description of the company

Finks Dialog supports leaders, teams and organizations in creating meaningful development and sustainable change. The company is founded and led by me, and I specialize in process facilitation, coaching and organizational development.

With a strong foundation in action learning, protreptic dialogue and change management, I help individuals and teams gain clarity, strengthen collaboration and turn reflection into concrete action.

I facilitate workshops, action learning processes for teams and individual coaching. I also provide consultancy on project development and management within educational systems, including Erasmus+.

The journey into entrepreneurship

Towards the end of my master’s degree in Process Leadership and Organizational Change, I found myself at a quiet but decisive turning point. I had developed strong competencies in facilitation, development processes and coaching, yet I struggled to see how I could fully bring them into play in the position I held at the time.

During one of our final teaching sessions, we were asked to do a backcasting exercise, imagining ourselves one year into the future and describing where we were and what we were doing. I remember staring at a blank page, trying to invent job titles that might fit. None of them felt right. No title captured what I was truly longing to do, facilitate meaningful processes, support development and engage in coaching conversations that matter.

Gradually, the titles became irrelevant. What emerged instead was a simple realization, within a year I needed to be doing work that gives me energy.
At the same time, we were reading about regenerative leadership. I began asking myself what is regenerative for me, and what kind of professional life sustains energy, meaning and growth.
From these reflections, I set small milestones. This was the moment my company was born.

After completing my degree, I contacted Professor Emeritus of Philosophy Ole Fogh Kirkeby, whom we had encountered during the program, and asked if he would certify me as a protreptic practitioner. At the time, there were no other certified protrepticians in Southern Jutland. While completing the certification, I built my website and began sharing my work and reflections on LinkedIn.

What has been most exciting about this journey is that I have both led the process and been led by it. Along the way, I have met people I would otherwise never have encountered and had conversations that have shaped my path in unexpected and meaningful ways.

To make my work visible and explore the nature of change, I also created a podcast featuring conversations with inspiring individuals. These dialogues explore transformation in many forms, the small shifts in everyday practice and the larger changes that shape our lives and organizations. The podcast, Dialog om forandring, is available on Podbean, Apple Podcasts and Spotify. Three episodes are in English, the rest are in Danish.

Looking back, becoming self-employed was not a single decision but a process of listening closely to what gives me energy, what feels meaningful and where I can contribute with clarity and integrity.

From education to company

I did not begin my master’s degree at Aalborg University with the intention of becoming self-employed. However, the journey I went through during the program gradually led me there.

Completing the degree strengthened both my professional competencies and my confidence. The process required significant time, discipline and persistence, and knowing what it took to complete it gave me a deep sense of self trust. I now stand on a solid foundation built through sustained effort and reflection.

The program strengthened my ability to work with facilitation, development processes and organizational change. Just as importantly, it sparked a strong desire to continue learning and deepened my curiosity about how theory and practice inform one another.

While entrepreneurship was not the goal, the education strengthened my professional identity and gave me the courage to follow a meaningful direction. In that sense, becoming self employed was not a planned destination, but a place I arrived, grounded in the competencies, confidence and reflective practice developed during my time at AAU.

Biggest challenge and learning

The biggest challenge has been having the courage to say out loud that I am seriously investing in building my own business.

In our household, we cannot live on my husband’s income alone. This meant negotiating reduced hours at my primary job to make space for my company. Accepting a lower salary while beginning to sell my own services felt risky and uncomfortable. Pricing my work and standing confidently behind its value has been one of the hardest and most important lessons.
I have clients today, though not yet enough to go full time. Even so, I remain confident that I am building something meaningful and sustainable.

Another challenge has been the operational side of entrepreneurship. I am not naturally interested in bookkeeping, yet running a business requires financial discipline and structure. Learning to stay focused on this responsibility has been necessary.

Unexpectedly, this part of the journey has also brought me closer to my older brother, who has been self employed for many years. Through his guidance, I have gained both practical support and a sense of shared experience.

Competencies and mindset

What has driven me most is a deep confidence that I can carry the responsibility of the work I take on. I know that I can lead processes and facilitate in ways that create clarity, trust and forward movement.

Through my master’s work and the past year of practice, I have developed strong facilitation skills that enable me to guide complex conversations and development processes. My training in protreptic dialogue has strengthened my ability to conduct philosophical conversations that help people clarify values, assumptions and direction.

My master’s project deepened my work with aesthetics and creativity as pathways to reflection and understanding, perspectives that remain uncommon in many professional contexts. These approaches open new ways of thinking and allow people to engage with challenges from different angles.

I have also learned to truly listen. Deep listening requires both courage and time, yet it creates the conditions for meaningful dialogue and genuine insight. This is something my clients consistently highlight as one of the most valuable aspects of working with me.

Innovation and development

I regularly spar with colleagues and seek dialogue with people from different professional backgrounds. These encounters challenge my thinking and help me see my work from new angles.

My podcast is also an important learning space. By inviting people with expertise from other fields into conversation, I gain insights I would not otherwise encounter.

Just as importantly, I allow myself to play. I experiment with facilitation methods, exercises and aesthetic approaches to discover what creates reflection and movement. It is genuinely enjoyable, and the more I explore, the braver I become in my practice.

For me, staying innovative means staying curious, listening deeply and giving myself permission to explore and experiment. This continuous development strengthens my work, encourages clients to return and allows new ones to find me.

Advice for future or aspiring entrepreneurs

My first piece of advice is simple, say it out loud and say it to many people.
When you share your intention, conversations begin to open doors. Don’t hesitate to invite people for a walk and talk or a cup of coffee. Informal conversations, even via LinkedIn, can lead to insights, support and unexpected opportunities.

I also discovered the value of seeking out existing support structures. In my local municipality, Business Aabenraa provides guidance specifically for entrepreneurs. I reached out when I needed help building my website because I wanted to collaborate with small, local businesses like my own. Through them, I also received communication advice and legal guidance when negotiating an agreement with my employer.

Had I known every step in advance, I might never have taken the leap. For me, it was about allowing myself to explore and play within boundaries I set myself.

I also spoke with other entrepreneurs and listened carefully to their experiences. Some advice resonated, other advice I set aside. I needed to find my own way, a way I did not yet fully know.
Entrepreneurship does not have to begin with a perfect plan. It can begin with curiosity, conversations and the courage to take the next small step.

Seeking partners

I am curious about cross disciplinary partnerships that bring together perspectives from fields such as psychology, the arts, design, communication and wellbeing.

I am especially interested in collaborations that begin without a fixed destination. Exploring questions across disciplines can open unexpected insights and creative possibilities.

I also welcome partnerships in international projects and professional exchange, particularly within Erasmus+ collaborations.

Finks Dialog