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Tourism, Kandidat

Fagligt indhold


The objective of the Master's programme is to enable you to develop professional competences which qualify you to work strategically within Tourism enterprises and organisations in Denmark and abroad.

Autonomy, analytical skills, critical thinking, cross-disciplinary perspectives and creative problem-solution competences are central to the Tourism Programme at Aalborg University. A variety of pedagogical approaches are used in order to help you develop these competences during the Master's Programme.

Structure and content

The Master's programme in Tourism is a research-based, full time programme, which provides you with a basis for professional work and qualifies for acceptance into a Ph.D. programme.

The Tourism Master's Programme focuses on four key areas of expertise: tourism markets and market communication; tourism policy and business development and the strategic analysis of tourism destinations. The study draws on a wide range of disciplines across the humanities and social sciences, and in terms of examples and cases the focus is truly international. English is the language of teaching and administration.

The Tourism Master's Programme consists of four semesters: two theoretical semesters, a semester as either an intern in a tourism organisation or as a student at other programmes at Aalborg University or at other universities and a thesis semester.

Structure of the Master's programme

Module ECTS Semester
Problem Based Methodology and Project Writing 5 1st semester
1st Semester Research Project 10 1st semester
 Market Communication in Tourism 5 1st semester
Tourism Destination Analysis 5 1st semester
2nd Semester Research Project 15 2nd semester
Tourism Policy and Destination Governance 5 2nd semester
Innovation in Tourism 5 2nd semester
Project-oriented module in a Tourism Organisation 30 3rd semester
Master's Thesis 30 4th semester

* Arctic Studies specialisation module under the Regulations and Curriculum MA in Culture, Communication and Globalisation.

Curriculum of the Tourism Master's Programme (Copenhagen)

Curriculum of the Tourism Master's Programme (Aalborg)

Theoretical Semesters (1st and 2nd semester)

The theoretical semesters include both courses and project work. During the second half of the semester, teaching takes the form of a problem-based research project which involves students working in small groups, often with a practically-oriented tourism problem that is addressed through the use of relevant theories and methodologies. Project work takes place in close cooperation with a supervisor.

The courses of the 1st and 2nd semesters establish a common theoretical frame of reference with regards to the study of tourism in an international context.

3rd semester: Internship in a Tourism Organisation or Study at another university

During the 3rd semester, you are free to choose whether you would like to do an internship or study at another university that offers courses relevant to tourism at graduate level. The internship is undertaken either in Denmark or abroad and lasts for a minimum of 4 months.

4th semester: Master's Thesis

During the 4th semester you will work on your master thesis. This semester offers you the opportunity to undertake an in depth problem-based research project on a tourism-related topic of your choice. You may work alone or in a small group, and will have the support of a supervisor. 


Research and teaching activities in Tourism at Aalborg University build on close collaboration with both private and public organisations in the tourism industry. Joint projects enable us to make use of academic competences in the development of new concepts, to improve marketing campaigns and adapt organisational strategies to a constantly changing market. These practical research and development projects provide central input for the teaching activities.

A few examples of collaboration projects

  • Demands and Decision Making in Family Holidays in collaboration with Visit Denmark
  • Experience Design on the Island of Møn in collaboration with Team Møn and Møn Tourism Board
  • Assessment of the Tourism Policy Programme for Erhvervs- og Boligstyrelsen
  • Branding Blokhus in collaboration with Pandrup Business Council
  • Storytelling Development along the Limfjord in collaboration with Destinations in North & West Jutland.

In the Project Library you can find projects written by the students


Gruppe- og projektarbejde

Gruppe- og projektarbejde

Gruppe- og projektarbejdet på Aalborg Universitet giver dig mulighed for at få en spændende og lærerig studietid både fagligt og socialt.

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