PhD defense by Kim Nørgaard Jensen
Mass Customization in the Building and Construction
30.06.2020 kl. 10.00 - 13.00
The building and construction industries in Denmark have suffered compared to other industry sectors as the productivity development for the last five decades has only doubled, which is significantly less than the manufacturing industry that has increased six times. The manufacturing industry has, to some extent, adopted the mass customization theory as a strategy to meet the higher demand of product variety at a cost near mass production, which has achieved results in the manufacturing industry in terms of increasing productivity.
Companies search for improvement initiatives to increase their competition, and the building and construction industry need to focus on new improvement strategies, and for that reason, mass customization theory is applied as a strategy within the building and construction industry aiming at closing or minimizing this productivity gap.
In the successful application of mass customization theory as a strategy, companies may master three fundamental capabilities: Solution Space Development, Choice Navigation, and Robust Process Design. This is addressed by utilizing the theory within the building and construction industry by developing the ‘tools and approaches’ relative to the three fundamental capabilities of mass customization.
- Associate Professor, Kjeld Svidt (chairman), Department of Civil Engineering, Aalborg University, Denmark
- Research Manager Maria Kollberg Thomassen, Department of Architectural Engineering SINTEF Community, Norway
- Professor Fredrik Elgh, Product Development Jönköping University, Sweden
- Associate professor Kjeld Nielsen, Department of Materials and Production, Aalborg University
- Associate professor Thomas Ditlev Brunø, Department of Materials and Production, Aalborg University
The PhD defense will be hosted by Moderator Kjeld Svidt. The lecture constitutes a 45 minutes presentation by Kim Nørgaard Jensen followed by a short break and a discussion session with questions from the opponents and the auditorium.
Department of Materials and Production